Article 000002 - Functional Marketing Management Information System

Functional Marketing Management Information System (MIS)

BY blog.maia-intelligence

Figure : 1 Funtionalm1

At the Figure you can see 11 components of Marketing Management Information system Functions.
By following List.
1. Business Transaction
2. Operational Database
3. Transaction Processing system.
4. Database for Valid transaction for each TPS
5. Marketing MIS
6. Database of Internal Data.
7. Database of External Data.
8. Sales By Customer , Sales By Salesperson , Sales By Product , Pricing Report , Total Service Calls , Customer Satisfaction.
9. Marketing Application Databases.
10. Manufacturing DSS
11. Manufacturing ES

From This Article Talking about Input and Out put result of MIS process.