E-Commerce Notes #7

E-commerce II

E-commerce II started in 2001 with stunning technology popularity, developed digital infrastructure.

E-Commerce - I	E-Commerce - II
Technology driven	It was business driven
Emphasis on revenue growth.	Emphasis was on earning profit
It was ungoverned	Strong regulation and governance
Dis-intermediation	Strengthening intermediaries
Belief in pure online strategies	Believed in traditional financing
Entrepreneurial setup	Mixed click & brick strategies
Beneficial for first movers	Survival in imperfect markets

Technology :

1. Mainframes (50 - 75) - Transaction automation used for payroll account receivables

2. Mini - These were used for automation for business functions, e.g. HR functions, etc.
3. PC (1980) - Desktop automation, word processing, etc

4. LAN (1980) - used for doc sharing, communication of workgroups, proj. management, messaging & e-mail.
5. Enterprise Wide Network - It is used for resource planning, integration of resources, e.g. - human resource planning, manufacturing designs, etc.

6. Internet (1995) & WWW - For industrial system automation, Supply-Chain Management, CRM (Customer Resource Management)

Business : It includes following business concepts :

1. Nature of elec. Market.
2. Business models.

3. Information goods.

4. Industry structure

5. Consumer behavior in elec. Market, etc

All other disciplines have a behavioral approach the researchers of info. Systems are interested to identify and build and concrete strategies. There are technical groups that focus on data-mining, AI, search engines, etc.

Economist focuses on consumer behavior on a website, responses to ad. Campaigns, branding, consumer segregation, improving ROI (Return on Investment), etc.

Management Scholar focuses on entrepreneur behavior, interested in challenge .. by young firms, in developing infrastructure, etc.