| Seller prospective | Buyer Prospective |
|---|---|
| Playground in all online users! | Wide choice, as usually your search used to end up Lowers selling cost, as not many taxes involved, apart from basic rules. Information could be searched precisely as per requirement |
| Market is open 24x7x365! | Market is open 24x7x365! |
| Without much investment you can sell products across continents | You can buy products across globe |
| Buyer/seller have same platform | Try your luck in auctions, reverse auctions to save money |
Disadvantages
| Seller prospective | Buyer Prospective |
|---|---|
| Every year, we hear new technology! | Security, biggest threat for transactions |
| Still many countries have deficient communication infrastructures. | In bulk deals / costly goods lack of trust with sellers |
| Language, big barrier at times | Even in digital era, many want to touch/feel before buying |
| Currency conversions Not enough knowledgably about currency / tax rules | Security issues for online transactions Concerned over warranty, support issues when bought online |
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