Sunday, July 24, 2011

Future of E commerce


Industry experts predict a glorious future of ecommerce in the 21st century. In the foreseeable future e-commerce will establish itself as a major tool of sale, at least past results shows it will!! With popularity of e-shopping it is inevitable that ecommerce will become an inseparable part of web. It has been observed that each year number of ecommerce deals is growing enormously. Statistics shows that sales volumes of on-line stores is much more as compared to “brick-and-mortar” ones. This tendency will likely continue as lots of people are “jugged” by work and with personal priorities and Internet no doubt saves a lot of time and provides opportunity to choose goods at the best prices. Present-day Internet sales boom no doubt lays foundation for magnificent future of ecommerce.


Since Internet has excluded geographical factor from the sale, “quantity to quality” tendency of ecommerce is being appreciated. It doesn’t matter any more whether your store is situated in UK / US / India or in a small town you can look for best product deals that suit your need. To survive, sellers/merchants will have to undoubtly adapted to rapidly changing conditions. To attract more customer e-store-owners need to increase e number of available services and also pay attention to elements like attractive design, user-friendliness so that they can attract customers to their websites. They need to deploy modern technologies for becoming part of ecommerce future.

Factors affecting growth of E-commerce
  1. Security
    Without iota of thought it’s on mind of everyone who even thinks to do business online. Today hackers have become so personal, that it takes minutes to conquer / take over website having loop holes. Firewall, IDS, encryptions, digital signatures all have same endeavor to provide secure and peaceful life over internet cloud!
  2. Scalability
    It relates to your capability to run show, no matter what how large business gets. Usually new players/ freshers to e-commerce community don’t have strong vision. Most silly mistake players do, they under-estimate growth rate, never forget your playground is spread across globe. From day one, you should keep your seats belts tighten. One example in past, where we saw failure was “alladvantage.com” They failed to anticipate the network effect, and the company found its business model did not scale with unanticipated customer growth. They added one million customers within three months of launch; their revenue model was based on selling demographic date to advertisers.
  3. Perceived Risk with Product/Service
    If there are thousands of e-commerce savvy personnel’s, lets not forget there are millions of others, who don’t agree too much with concept due to risk with final product/service they will get after buying online. Different people, different perception some are scared with fraud, some worried about delivery schedules, some say there is no meaning of warranty when you buy goods online !

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